Adidas Basketball All-Star Weekend Narrative & Lookbook
Art Direction, STYLING, Photoshoot Production, Photography
A Landmark Moment for Adidas: Showcasing All-Star Weekend 2016 and Unveiling Exquisite Collections"
It was an incredibly exciting time for Adidas as they not only hosted All-Star Weekend 2016 in Toronto but also unveiled a range of beautiful and unique collections. As part of this momentous occasion, I had the privilege of providing studio styling photography for over 30 different looks, resulting in a stunning collection of more than 150 final photos for Adidas Global Basketball Apparel. These photos were then distributed internally across all Adidas categories.
The garments featured in the photography encompassed a wide range, including the NBA Icon Apparel of esteemed players such as Derrick Rose, John Wall, and Damian Lillard, as well as NBA Authentic gear. By capturing these meticulously styled looks, we showcased the essence of each player's unique style and athleticism while highlighting the exceptional quality and design of the Adidas apparel.
In addition to the studio styling photography, I also embarked on an exploratory journey to create a captivating set of imagery that would further enhance the basketball marketing efforts. This creative editorial branding aimed to push the boundaries of traditional marketing and provide a fresh and captivating perspective on the sport of basketball. By infusing creativity and editorial flair, we sought to inspire and engage audiences on a deeper level, connecting them emotionally with the Adidas brand.
Through this collaborative effort, we were able to create a comprehensive visual narrative that celebrated the excitement of All-Star Weekend and showcased the artistry and innovation behind the Adidas collections. The photography not only served as a means of promotion but also as a form of storytelling, capturing the essence of basketball culture and inspiring individuals to embrace their own unique style and passion for the sport.
