Adidas “Hero” Lookbook Photography
Creative Direction, Art Direction, Photoshoot Production, Photography
From concept to delivery I embarked on a journey, intertwining storytelling and brand narrative, as we ventured into the heart of the streets and diverse landscapes. Here, we unveiled an expansive array of apparel and footwear, catering to both men and women, giving life to a dynamic collection.
The resulting visuals emerged as a symphony of artistry, each image a remarkable chapter in the story of the "Hero" that lies at the core of this collection. Collaborating with one of the most esteemed names in athletic wear, every image bore intricate details, complemented by a series of short films—a creative feat masterminded by Twist.
Through the magic of imagery, a narrative was born – the "Pillars of a Hero". This narrative reverberates with celebration for the multi-dimensional strengths of basketball heroes, seamlessly weaving our distinctive imprint into every thread of their versatile journey.
A pivotal figure in shaping the collection's direction and ideology, Shale played a key role, breathing life into the essence that defines this unique narrative-driven creation.
