I build people and brands people can feel, not just see.
Hi, I am Shale. I am a creative leader building people, teams and brands for Adidas, Nike, Ford, Microsoft, Canadian Tire, PwC, Maple and more. I do that in two ways, leading creative teams in house, and running my own studio in Chicago and Toronto.
I build brand strategy and clear storytelling, and I lead the people who ship it, from the first idea through to production. My team won 2026 Brand of the Year. Design Leadership MBA, in progress. Taste is not always a feeling. It is a system. You can see it in the work, or you cannot.
ShaleAdamL@gmail.com Linkedin Instagram
Maple Healthcare
Rebuilding a Healthcare Brand for Millions of Canadians. Maple's national rebrand and membership launch, led end to end across web, video, email, and social, reaching a platform with over 2 million 5 star reviews. One brand, not fragments, a rebrand built as a single system.
Adidas Global Brand Conference Lookbook. Basketball, Spring and Summer, made to sell the range inside the brand first.
Microsoft Workplace on Demand Video Series. A workplace offer explained in short films a busy buyer could follow.
PwC Technology and Financial Literacy Series. Technical and financial subjects made plain, so a general audience stays with it.
Ford Escape Social Media Marketing and Content Creation. Shown in real use on real roads, sold by the life around the car.
In house creative leadership. Global brands across sport, beauty, food, healthcare, retail and technology. Partners in the thousands in North America and the UK
Working on something that needs to land? Start with one small project. See the work first, then decide. Go to Contact.
For manufacturers
Find out what your business could look like after a short audit of your brand and sales materials. I will show you, in plain words, what is working, what is getting in the way, and what a short project could change. No jargon, no long proposal, just one clear next step.