Experienced Art Director and Creative Director, Consultant with exceptional people, culture and trend dot connector, Creative Director and Brand Marketing Leader with a strong passion for creating strategic work and supporting distinctive brands. His expertise lies in delivering thoughtful content and unforgettable experiences that resonate with audiences.

As a hands-on Creative Director, Shale is known for crafting community-driven and culturally relevant campaigns, utilizing insightful frameworks and strategies. He thrives on collaboration, working closely with clients and internal teams to gain a profound understanding of their business challenges and create impactful content.

Shale's skillset includes leveraging creative strategy as a powerful tool to establish genuine connections between brands and their audiences through the art of storytelling. He excels at bringing ideas to life by collaborating with talented writers, strategists, and clients.

Throughout his career, Shale has demonstrated his ability to build brands from the ground up, breathe new life into established ones, and develop comprehensive design systems, campaigns, and communications for global organizations, startups, and cultural projects.

Having worked in Chicago, Portland, and Toronto, Shale has extensive experience in diverse storytelling formats, including integrated campaigns, captivating video content, digital and social media launches, PR and communications marketing, and robust brand strategies.

Shale's impressive portfolio includes collaborations with renowned clients such as PwC, Adidas, Ikea, Hines Real Estate, Ford, Microsoft, Nike, Walmart, Canadian Tire, Jumpstart, John Frieda, Biore, Cottage Life, Gillette, New Balance, Chevrolet, Espolon Tequila, Mary Brown's Chicken, Jergens, Jamieson, and many more esteemed brands.

Open to contracted collaborations for diverse audience reach in music, fashion, film, and culture.

  I am fascinated by the human behaviors that shape our world,
as this is what drives my passion for creating.