Nike World Cup Apparel Launch
Photography
Commissioned by Nike, I was assigned to document the launch event at the Nike World Headquarters for apparel associated with the World Cup.
The content was used as launch content for the brand, building global product awareness and a platform for future social media planning and integration. The event explored the notion that every person conceives a unique response to the same challenge and product. Individuals used hashtags to share their points of view collectively and globally.
