Adidas Basketball Brand Narrative "Pillars of a Hero"
Fashion Films

Art Direction, Photography, styling, creative direction

Commissioned by Adidas, I embraced a multifaceted role encompassing ideation, creation, direction, shooting, production, and editing, giving life to a captivating series of short films. These films were poised to be the driving force behind the launch of the Fall collections.

Weaving the threads of storytelling and brand narrative, I crafted the compelling "Pillars of a Hero" saga—a tribute to the myriad strengths of basketball heroes. This narrative not only celebrated their versatility but also ingrained our distinct Adidas identity, a beacon that shines brilliantly in every facet of their remarkable lives.

The impact of this creative endeavor was far-reaching, serving as the bedrock for branding the Fall basketball collections. This strategic move translated into a notable surge in sales from global buyers, magnifying Adidas' basketball brand awareness across the world.

The films that materialized are mesmerizing visual chronicles, vividly capturing the essence of heroism woven into the collection's fabric. As I collaborated with one of the most revered names in sportswear, each image emerged as a masterpiece of intricate details, complemented by an array of visuals that seamlessly wove the brand's narrative.

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THE PILLARS

OF A HERO