Ford Escape Campaign Story, Photography & Marketing Plans
Influencer campaigns and blogger partnerships, Art DIrection, Social Media, Photography
Unleashing the Spectacular: Bringing Ford's Fourth-Generation Escape to Life"
My team and I embarked on an unforgettable expedition to Muskoka, Canada, to showcase Ford's fourth-generation Escape in a truly spectacular manner. Our goal was to capture the essence of the car and demonstrate its intentions in an awe-inspiring way.
With a target audience of urban adventurers, young tech and media-savvy couples, and individuals seeking to #GoFurther, we were tasked with creating captivating imagery for social media campaigns. Collaborating with influential individuals based in Toronto, we crafted a visual narrative that resonated with our target audience and showcased the Escape's capabilities.
The content we produced was specifically designed to be used in the car's launch, with the intention of amplifying its reach across the most relevant touchpoints. From immersive experiences to engaging social media campaigns and cutting-edge technology integration, our imagery aimed to create an unforgettable connection between the audience and the Escape.
By capturing the spirit of adventure, the freedom of exploration, and the thrill of discovery, we sought to inspire individuals to embrace the Escape as a catalyst for unforgettable journeys. The imagery we created served as a powerful tool to communicate the car's features and benefits, while also igniting the desire to experience the Escape firsthand.
Through a strategic blend of experiential marketing, social media engagement, and technological innovation, we ensured that the launch of the Escape left a lasting impression on the target audience. Our goal was to create a multi-faceted campaign that resonated with urban adventurers and ignited a sense of curiosity and excitement for what the Escape had to offer.
“Find Your Escape.”
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Life is a Sport.
THis is your utlity.
